Architecture continues to advance by raising its standards.
Architecture today has become more demanding, as architectural quality increasingly emerges from an intelligent reading of context rather than from form or visual effect alone.
Years of close exchange with architects point to a clear shift in how inspiration takes shape. Environmental constraints, material realities, regulation, and use now stand at the core of architectural thinking, acting as structuring forces that guide solutions designed to function, endure, and adapt.
This evolution has also reshaped the relationship between architects and the industry. Relevance outweighs scale,
and meaningful exchange matters more than visibility. Trade fairs retain value when they offer material
intelligence and editorial clarity, while formats driven by accumulation and spectacle are increasingly
questioned.
At the same time, direct and personal encounters between architects and manufacturers gain importance through the
depth and trust they allow.
Architecture remains creative, while operating to higher standards of clarity, competence, and purpose.
Why Standing Still Is No Longer an Option for Major Trade Fairs
Major trade fairs remain powerful platforms for the construction and architectural world.
They bring people, ideas, and innovation together at a unique scale.
But the context has changed.
Today, the key question is no longer:
“Is the trade fair important?”
It is:
“Is the trade fair evolving at the same speed as its audience?”
Architects have changed
Leading architects are still looking for:
- meaningful innovation
- high-level dialogue
- trusted professional encounters
What has changed is their patience for formats that do not respect their time or expertise.
They have not disengaged.
They have become more selective.
Avoiding the illusion of scale
In the past, growth in size was often equated with success.
Today, scale without structure can create distance instead of value.
Architects no longer measure impact by:
- the number of halls
- the number of stands
They look for:
clarity, quality, and relevance.
This does not weaken major trade fairs.
It challenges them to evolve.
The real challenge is relevance
The future of major trade fairs will not be decided by:
- more activity
- more content
It will be decided by their ability to:
- create clear qualitative reference points
- curate content with real value
- enable dialogue, not interruption
These are no longer optional improvements.
They are basic expectations.
“This evolution does not question the role of major trade fairs — it redefines their next chapter.”
Architecture That Resonates, Summer 2025
Today, great architecture isn’t just about design, it’s about meaning.
The most successful projects are those that respond to their environment, tell a story, and integrate sustainability in a thoughtful and intelligent way.
High-end real estate now demands more than aesthetics. It calls for a deep connection with context — cultural, ecological, and emotional — and for close collaboration between designers, engineers, and visionaries from the very start.
After years of writing about architecture and innovation, and organizing international awards, one thing is clear: the future belongs to those who build not just for impact, but for relevance.
Because in the end, what truly sets a project apart is not how loudly it speaks — but how deeply it resonates.
Jacques ALLARD / ArchiWorld / Archi-News
Image: Smyril Line's new headquarters and ferry terminal in Tórshavn by Henning Larsen
MIPIM 2025, March 2025
An Unparalleled Networking Success for Archi-Europe and Archi-World
In an unprecedented international context, MIPIM 2025 brought together more than 20,000 participants from around the world — political representatives, business and institutional leaders, and opinion leaders — to address the major challenges of shaping tomorrow’s cities with three key priorities: breaking down silos between public authorities and private stakeholders, bridging industry sectors, and showcasing the most exemplary projects and solutions.
Once again this year, Archi-Europe and Archi-World were proud to participate in MIPIM, contributing to what was an unparalleled networking success. The event offered unique opportunities to connect with architects and developers from across the globe. On this occasion, a special edition of Archi-News magazine was distributed, sparking widespread interest and resulting in a remarkable number of new enthusiastic subscribers.
This year’s event promises unparalleled networking opportunities and inspiring keynote sessions by global thought leaders. Discover the latest trends in urban planning, architecture, and real estate in an iconic setting. Let MIPIM be your gateway to redefining the future of architecture.
Reflection on BAU2025, January 2025
Again, it was a pleasure attending this year’s BAU2025 in Munich, the premier building and architecture trade fair in the world. This event stands out as one of the most fascinating platforms for discovering innovative sustainable and smart building materials, as well as solutions for on-site energy production, management, and storage.
This year’s edition is particularly impressive, showcasing how the construction industry has made significant strides in providing the right solutions and inspiring architects and engineers alike. It's evident from the overwhelming attendance of architects, who are eager to experience these solutions firsthand and engage in direct conversations with industry experts.
While we live in an increasingly digital world, many architects we spoke to admitted that critical information and cutting-edge innovations often fail to reach them through online channels. Events like BAU2025 offer an invaluable opportunity to see, touch, and understand the latest advancements in person, bridging the gap between the virtual and physical realms.
This is not just about exploring new products; it’s about continuous learning. By engaging with experts and discovering the latest developments, architects and designers are better equipped to ensure that each new project surpasses the last.
BAU2025 offers a glimpse into the future of building, making it an unmissable event for anyone in the industry. For architects seeking inspiration and practical solutions, there’s no better place to be.
News archive ...
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Read moreDecember 16, 2024    Novartis Pavillon Zero-Energy Media Façade
Read moreiart proudly introduces the Novartis Pavillon Zero-Energy Media Façade, created in collaboration with AMDL CIRCLE and Michele De Lucchi. Combining organic photovoltaics and LEDs, it spans the recently opened Novartis Pavillon on the Novartis Campus in Basel, Switzerland, illustrating the potential of organic photovoltaics in architecture.

The zero-energy media façade features a total of 10,000 diamond-shaped solar modules, with LED lights embedded within that not only shine outwards, but also in the direction of the metal
shell beneath. The light reflects off the shell, and shimmers outwards through the semi-transparent solar modules, resulting in a visually multi-layered membrane with the ability to display content.

Consuming only as much electrical energy as it is capable of producing, the membrane becomes a
zero-energy media façade. This is made possible by the carbon-based organic solar modules that were custom-made for the Novartis Pavillon.

Their design and physical properties make these organic solar modules ideal for use on the dome-shaped Novartis Pavillon. They can be produced in various shapes and are bendable, translucent, and extremely light-sensitive, enabling them to be installed in spots not ideally oriented towards the sun. They also contain less grey energy than silicon solar modules, making them interesting from a sustainability perspective.

The arrangement of the solar modules on the dome-shaped Novartis Pavillon enables measurement of the electricity produced in all directions. Data collected during the first few months of operation shows that the façade produces enough power to display text in the daytime – when the exhibition is open – and digital art animations for up to two hours after sunset. An extensive analysis will be possible in a few months, once sufficient data is available.

Technical sheet
Solar modules produced by ASCA
Organic solar modules 10’680
LED units 15’120 (bi-directional, 30’240 LEDs in total)
Tubes in subconstruction 22’536
Nodes in subconstruction 11’608
Facade surface area 2’471 m2
Photovoltaic surface area 1’333 m2
Maximum capacity 36 kWp
Power production per year (estimate) 20 MWh
About iart
iart is a studio for media architectures based in Basel, Switzerland. Founded in 2001 by Valentin Spiess, iart enhances physical spaces with digital technology, thus enabling novel experiences. By taking on complex engineering and scenographic challenges, and applying emergent technologies, the studio has built a reputation for seamlessly integrating the digital into the built environment. To date, it has collaborated with internationally renowned architects, artists, and museums, garnering numerous design awards around the globe.
Contact
- iart – studio for media architectures
- Milan Büttner
- milan.buettner@iart.ch
- +41 61 500 11 50


